Event Analytics
Understand your event performance with comprehensive analytics and insights.
Accessing Analytics
- Go to Dashboard → Events
- Select your event
- Click Manage → Analytics
Full analytics are available to Owners and Admins only.
Overview Metrics
At a glance, the top stats show:
- Your Revenue - Net revenue after fees
- Tickets Sold - Total tickets sold (shows capacity if limited)
- Check-in Rate - Percentage of attendees checked in
- Validated Attendees - Number of attendees checked in
Reports
Below the overview stats, expandable report cards provide detailed analytics:
- Sales Report - Revenue and sales breakdown
- Check-In Summary - Attendance and check-in data
- Traffic Sources - Where visitors come from
- Page Performance - Event page engagement metrics
- Custom Question Report - Registration form responses (if applicable)
Click any report card to expand and view details.
Sales Report
Key Metrics
- Total Sales - Number of tickets sold
- Gross Revenue - Total ticket revenue
- Net Revenue - Revenue after fees
Sales Timeline
Interactive chart showing sales over time to identify trends and peak purchase periods.
Sales by Ticket Type
Donut chart showing distribution of sales across ticket types.
Revenue by Ticket
List showing revenue generated per ticket type with units sold.
Financial Summary
Detailed breakdown:
- Gross Revenue
- Tickets Remaining (if limited)
- Net Revenue (highlighted)
Check-In Summary
Track attendance data:
- Total tickets scanned
- Check-in success rates
- Check-ins by ticket type
- Check-ins by validator (who scanned)
Traffic Sources
Key Metrics
- Total Page Views - All event page visits
- Unique Visitors - Individual visitors
- Conversions - Visitors who registered
- Conversion Rate - Percentage who registered
Traffic Over Time
Chart showing daily page views to identify trends.
Source Breakdown
Where visitors come from:
- Direct - Typed URL or bookmark
- Social - Social media platforms
- Search - Search engines
- Referral - Other websites
- Email - Email campaigns
- Paid - Advertising
Each source shows views, percentage, and conversions.
Platform Breakdown
Specific social and search platforms:
- Twitter, Facebook, Instagram, LinkedIn, TikTok, YouTube
- WhatsApp, Google, Bing, Reddit
Page Performance
Key Metrics
- Total Page Views - All page loads
- Unique Visitors - Individual users
- Bounce Rate - Left without interacting
- Avg. Time on Page - How long visitors stayed
Device Breakdown
Views by device type (Desktop, Mobile, Tablet) with percentages.
Conversion by Device
Conversion rate per device type.
Custom Question Report
If your registration form includes custom questions, this report shows a summary of all responses.
This report only appears if you have custom registration questions configured.
Exporting Data
Each report has an Export button that sends the report to your email.
Available exports:
- Sales Report - Revenue, transactions, and ticket breakdown
- Check-in Summary - Attendance data
- Traffic Analytics - Page views and source breakdown
- Page Performance - Device and engagement metrics
When you click Export:
- The report is generated in the background
- You receive an email with the data attached
- Open the attached file in Excel, Google Sheets, etc.
Using Analytics
Pre-Event Planning
- Track sales velocity
- Identify slow-selling tickets
- Adjust marketing accordingly
During Event
- Monitor check-in progress
- Identify capacity issues
- Track session attendance
Post-Event Analysis
- Measure overall success
- Compare to goals
- Document learnings for future
Metrics Explained
Revenue Metrics
| Metric | Definition |
|---|---|
| Gross Revenue | Total ticket sales |
| Net Revenue | Gross minus fees |
| Your Revenue | Net revenue (what you receive) |
Attendance Metrics
| Metric | Definition |
|---|---|
| Tickets Sold | Total tickets purchased |
| Validated Attendees | Checked in at event |
| Check-in Rate | Validated / Tickets Sold × 100 |
Traffic Metrics
| Metric | Definition |
|---|---|
| Page Views | Total page loads |
| Unique Visitors | Individual users |
| Bounce Rate | Left without interacting |
| Conversion Rate | Visitors who registered |
| Avg. Time on Page | Average time spent on event page |
Best Practices
Regular Monitoring
- Check analytics daily during sales period
- Watch for trends and anomalies
- React to underperformance early
Data-Driven Decisions
- Use traffic sources to allocate marketing budget
- Price tickets based on demand
- Schedule events based on attendance patterns
Documentation
- Export reports for records
- Compare across events
- Build historical benchmarks
Troubleshooting
No Traffic Data
- Ensure event is published
- Check time range selected
- Traffic tracking starts on publish
Missing Sales
- Verify payment processed
- Check for pending transactions
Next Steps
- Messaging Attendees - Communicate with attendees
- Check-in & Validation - Track attendance
- Creating Events - Apply learnings